Images of globalization Essay Example | Topics and Well Written Essays - 250 words

Images of globalization - Essay ExampleAnother example in which consumer goods have been boycotted due to cultural beliefs is McDonalds. In Malaysia, many Muslim consumers have been calling for Malaysian citizens to boycott the restaurant due to a recent promotion intended to celebrate the Chinese New Year. one of the toys included in the promotional package was a pig, designed to offer support for the twelve diverse animals of the Chinese zodiac. However, in Muslim society, the pig is considered to be an abhorrence and consumption of pig meat is rigorously forbidden. Muslims believed that McDonalds was being insensitive to the customs and religious beliefs of devoted followers of the Muslim faith, even though the restaurant was not actually attempting to create any conflict with this religious group. Muslims were so outraged that McDonalds illustrated a pig in a positive light that Muslim boycotters actually started a mixer media campaign in an effort to gain international suppor t for shunning all products being offered by the organization. This is yet another example of the images of