Popular Music in America Essay Example | Topics and Well Written Essays - 2000 words

Popular Music in America - Essay Example Over the years, music instruments have gradually become more technology oriented and digital music production has gained prominence, today there are several genres of music such as rap (partly), techno and house music where the beats are exclusively generated by computers. The rapidly growing power or sound producing devices coupled with their increasing affordability has facilitated the separation of instruments in to categories such as controller and synthesizers.   The implication herein is that today one does not need to have a wide array of instruments such a pianos, guitars harmonicas and others so as to produce music. With a simple personal computer installed with the latest music generating software many of which are available for cheaply if not freely online, one can actually create musical beats with much less the same dynamism that could be achieved by using the convectional tools. The Android app store also allows users to download a variety of virtual instruments such as keyboards and guitars, while the concept is still new and not very well developed, several musicians have actually produced whole songs though their smartphones using this downloadable instruments. Before the 70’s music had to be recorded either on low quality tape recorders or very big an expensive reel to reel machines, the latter were however exclusively for the use of professional studio or rich musicians owing to their prohibitive costs.   Gradually, technology allowed the studio to be simplified.... The rapidly growing power or sound producing devices coupled with their increasing affordability has facilitated the separation of instruments in to categories such as controller and synthesizers. The implication herein is that today one does not need to have a wide array of instruments such a pianos, guitars harmonicas and others so as to produce music. With a simple personal computer installed with the latest music generating software many of which are available for cheaply if not freely online, one can actually create musical beats with much less the same dynamism that could be achieved by using the convectional tools. The Android app store also allows users to download a variety of virtual instruments such as keyboards and guitars, while the concept is still new and not very well developed, several musicians have actually produced whole songs though their smartphones using this downloadable instruments. Before the 70’s music had to be recorded either on low quality tape re corders or very big an expensive reel to reel machines, the latter were however exclusively for the use of professional studio or rich musicians owing to their prohibitive costs. Gradually, technology allowed the studio to be simplified in the late 70s with a portastudio with multitrack tape recorders, which became widely available, and affordable, later digital recorders supplanted the analogue audio devices.3 The digital audio workstations have with time morphed and been condensed eliminating all the extra hardware and today for non-professional recording, one only needs a personal computer with a high quality sound card, hardware audio interface and editing software such as Adour and pro tools. Despite the fact that professional

Classic Hollywood Cinema Essay Example | Topics and Well Written Essays - 2000 words

Classic Hollywood Cinema - Essay Example Although many of the films made during this period, emulated the cinematic practices of Classic Hollywood cinema, certain films also defied these conventions. Quite interestingly some films did both, that is, they emulated the conventions of the Classic Hollywood cinema in certain aspects, and then in other aspects defied those conventions. One of the well known film, which was made during this period, and which did this both this emulation as well as defying of Classic Hollywood cinema’s conventions is Citizen Kane. This paper will analyse how Citizen Kane or its director or scriptwriter through various scenes and scene making aspects followed as well as maximally defied Classical Hollywood cinema Citizen Kane, an American drama released in 1941, was scripted (along with Herman J. Mankiewicz), directed by as well as starred by Orson Welles. It was Welles first feature film and earned Academy Awards nominations in nine categories, wining for the Best Original Screenplay for Mankiewicz and Welles. It is regarded as one of the greatest films ever made; topping many Top films’ list including American Film Institutes 100 Years†¦100 Movies list as well as the Sight & Sound polls. The story is about the life and legacy of a millionaire newspaper tycoon, with the story told in the flashback. A group of reporters try deciphering the last word spoken by Charles Foster Kane, the newspaper tycoon: â€Å"Rosebud.† The film begins with a news reel detailing Kanes life for the masses, and then from there, we are shown flashbacks from Kanes life. As the reporters investigate further, the viewers see a display of a fascinating mans rise to fame, and how he eventually fell o ff the "top of the world." (imdb.com). Classical Hollywood cinema or Classical Hollywood narrative is the term given to the films with a distinct visual and sound style, made on the principle or basis of continuity editing, so that there is an "invisible" style. However, the key distinct style of

Social media in marketing Research Paper Example | Topics and Well Written Essays - 3000 words

Social media in marketing - Research Paper Example With the introduction of the concept of E-commerce, the outlook of business changed entirely. Now a day, maximum extent of the entrepreneurs desire to promote the features and benefits of the product lines of their brands through online sites or social media such as face-book, twitter, LinkedIn and others. By doing so, the entrepreneurs might reach a wide range of customers in a very small time span that improved its position and ranking in the entire globe. Along with this, due to the use of social media sites, the level of awareness of the customers also enhances to a significant extent that may enhance the trust and reliability of the brand in the market among other rival contenders (Macdonald, 2013). Apart from this, due to the introduction of mart phones or electronic devices such as tablets, the intensity of purchase or access of the social media sites increased. As a result, all sorts of updates regarding any product or service or brand are easily viewed by the customers. Due to which, the scope of success is extremely high in this age as compared to previous era that improved the total sale and demand of the products or brands. Thus, E-commerce or social media helped the brands or entrepreneurs to create a market presence or improve the existing position or ranking. This research paper tries to attract the attention of the viewers over the importance and role of social media in marketing. However, in order to describe this topic, the paper is divided into five sections. Social media is the way of communication platform with the help of which, an individual may easily share information or ideas through online sites like face-book, twitter, you-tube etc. It also acts as a source of engaging with a wide range of customers that may enhance the profitability and productivity of the organization. Moreover, it is a medium with the help of which, the rate of reach of the customers might be enhanced that may increase the sustainability and competitive

Sun Yat Sen and Democracy in China - Indispensable to each other A Dissertation

Sun Yat Sen and Democracy in China - Indispensable to each other A Critical Analysis - Dissertation Example He focused on modernizing the Chinese economy on the lines of the Western model (focusing on the British model) and sought to achieve his objective with the help of the Western civilization (British civilization). As a result, Chinese historians have been interested in examining the life, philosophy, and work of Sun Yat Sen. From Chinese historical accounts, it is clear that Sun’s contribution in the development of modern Chinese democratic republic is highly significant (Bergerie & Lloyd, 1998, p 1). Sun Yat-Sen’s family was farmers and devoted the early stages of his life (upto 6 years of age) in farming activities like herding cows. After this time, he was a member of the secret societies, such as Furen Literary Society, Revive China Society, and in 1888 he directed his efforts in voicing the grievances of the peasant communities. After 1890, he gradually became a part of the new emerging intelligentsia of the Chinese society. Yat-Sen joined the Revolutionary Allianc e (), a ‘nationalist and republican revolutionary party’ (, , , ) of China and ‘finally became its official leader’. The Revolutionary Alliance under the leadership of Yat-Sen proceeded to plan a way of putting an end to the then Chinese governmental regime (the Qing government). After this revolution in 1905 China’s famous revolution of 1911 occurred. In the aftermath of the revolution, Sun Yat-Sen became the President of the Chinese Republic for a brief period of time, from 1911 to 1912. However, the republican form of governance did not continue for long and rapidly deteriorated into a dictatorship regime. However, Yat-Sen did not lose faith in his primary mission.He believed that he could still chart out a new destiny, in 1915, for his nation with the help of his own endeavors. Yat-Sen, in 1918 set about organizing a military base in Canton, who would rally around him and help him to usurp the national power from the then ruling generals in Pekin g, such as Lu Hao-tung. In 1924, his military party was compelled to form a foreign alliance with Soviet Russia owing to the antagonism of the Western powers. This collaboration happened for acquiring arms and weapons from Soviet Russia and also to declare attacks on Britain. This partnership model (collaboration with Soviet Russia) provided Yat-Sen with the inspiration for the reorganization of the military party, the Guomingdang ( ) and the restatement of his philosophy of the â€Å"Three Principles of the People†. Bergerie suggests Sun based them all on the experiences he had with the alliance partnership with the Soviet Union (Bergerie& Lloyd, 1998, p 3-4). Chinese historians and people remember Dr. Sun Yat-Sen as one of the foremost reformers and revolutionaries in the history of the Chinese civilization. His primary objective in life was to put an end to the corrupt rule of the Qing dynasty and introduce a democratic form of government in China (Hays, 2010, p. 55). Thus , he is considered by Chinese historians to be the Father of the modern 20th century China. His political philosophies, both reforms initiated by Sun refers to these philosophies, have earned the respect of both the Chinese communist thinkers as well as the Nationalist Taiwanese reformers. During this period, in 1990s and 1920s, China was being ruled by the Qing dynasty, which had become steeped in corruption.The Chinese citizens were gradually beginning protest against the rule of the Qing dynasty. Most of the Chinese individuals were seething in anger against the corrupt rule which ignited a rebellious streak in them. They went ahead and formed secret societies which were engaged in planning and plotting against the Qing rulers.

Consumer Behavior Research Paper Example | Topics and Well Written Essays - 1750 words

Consumer Behavior - Research Paper Example This paper looks into why the consumers make the purchases that they do through problem recognition and the search for information on that product. It also looks into how the consumer evaluates the alternatives at hand prior to deciding the purchase. After making the purchase, the consumer makes an evaluation of the product by basing their judgment on the satisfaction derived from using that particular product. Consumer behavior is the study of how, where and when a consumer decides to purchase a product, like a consumer deciding on either to buy durable goods or specialty goods. Consumer behaviour can also be defined as the study of internal and external influences that affect consumers in their purchasing decisions (Mooij, 2011). The factors that affect consumer behavior can be divided into external factors and internal factors. Both of which come into play when a consumer is making the decision on whether to buy a product or not. Motivation happens upon a need arousing and the consumer wants to satisfy it. This need drives a consumer to buy the product that will fulfill the desire. If the product satisfies the desire, it may influence the consumer to make a repeat purchase. On the other hand, if it does not meet the need to satisfy the desire, the consumer may try to find a different product that will fulfill the desire (Reynolds & Wells, 1977). This refers to how a consumer collects information and organizes it. It can be determined by the number of times in which the said consumer is exposed to the information or how they interpret it individually. This refers to the overall evaluations that express how much a consumer likes or dislikes a particular product. Consumer attitudes are learned and last over a long period of time and cannot be changed easily They are also referred to as social factors and they include culture, sub-culture, family, social class, past experience, reference groups.

The Role of Loyalty Scheme In Selling Directly to the Customer Research Paper

The Role of Loyalty Scheme In Selling Directly to the Customer - Research Paper Example 3. Identifying the other marketing tools that can be used as alternatives of loyalty schemes and comparing the effectiveness of them. Answers of the three major research questions are likely to meet the above mentioned objectives to a great extent. The entire research process including the search for literature and collection of primary data will be carried out keeping these three questions and objectives in mind. Literature Review Literature review will be the backbone of this research. It will be containing the theoretical aspects of the subject. The focus of this section will be on the main theories behind the emergence of loyalty programs. The literature regarding the history and background of several of such programs will be properly identified and explained in this section. The section will also include the description regarding the way in which consumer behavior is influenced by the loyalty schemes. A preliminary study shows that the loyalty schemes have been very effective du ring the last two-three years especially during the period of recession (Marketing Clout, 2010). They have helped the organizations in retaining their key customers and thereby improving the brand equity. Over the past decade retail industry in UK has become more competitive. Major players now, look for innovative strategies regarding relationship marketing for increasing their sales and maintaining the existing customer base (Stone, M. et al. 2003). Loyalty schemes are actually the result of intense competition among the retailers. This research will try to find out the theoretical aspect behind such outcomes. Furthermore, many consider loyalty schemes as the tool of direct marketing or relationship marketing. Literature... Literature review will be the backbone of this research. It will be containing the theoretical aspects of the subject. The focus of this section will be on the main theories behind the emergence of loyalty programs. The literature regarding the history and background of several of such programs will be properly identified and explained in this section. The section will also include the description regarding the way in which consumer behavior is influenced by the loyalty schemes. The author of the paper declares that the relationship between the brand image and loyalty schemes will be explained in the literature review section. The data required regarding the literature will be collected from various secondary sources like books, journal articles and research papers that are prepared in the past. Both physical and online libraries will be used for accessing these sources. Considering the nature of the data, qualitative analysis will be conducted. This research proposal is developed with the objective of providing a clear overview regarding the actual research that will be carried out very soon. Three major research questions along with the objectives are properly defined in this proposal. The literature searching process in the actual research will involve secondary research. Literatures regarding loyalty schemes and related aspects of marketing and branding will be mainly searched from various books and journals. Focus group interview will be conducted for gathering the primary data.

Development system Essay Example for Free

Development system Essay Over much of the twentieth century, the foremost edges of economic development and growth were mainly identifiable with sectors distinguished by varying degrees of mass production, as expressed in large-scale machine systems and an unrelenting drive to product standardization and cost cutting. all through the mass-production era, the dominant sectors evolved through a progression of technological and organizational changes focused above all on process routinization and the exploration for internal economies of scale. These features are not particularly conducive to the injection of high levels of aesthetic and semiotic content into final products. Certainly, in the 1930s and 1940s many commentators with supporters of the Frankfurt School (Adorno, 1991; Horkheimer, 1947) being among the most vocal expressed grave misgivings concerning the steady incursion of industrial methods into the globe of the cultural economy and the concomitant tendency for multifarious social and emotive content to be evacuated from forms of popular cultural production. These doubts were by no means out of place in a framework where much of commercial culture was focused on an enormously narrow approach to entertainment and disruption, and in which the powerful forces of the nation-state and nationalism were bend in considerable ways on creating mass proletarian societies. The specific problems raised by the Frankfurt School in regard to popular commercial culture have in definite respects lost some of their urgency as the economic and political bases of mass production have given way before the changes guided in over the late 1970s and early 1980s, when the new economy started its ascent. This is not to say that the modern cultural economy is not associated with a number of staid social and political predicaments. Although it is also the case that as commercial cultural production and consumption have developed in the major capitalist societies over the last few decades, so our aesthetic and ideological judgments concerning their underlying meanings have lean to shift. The rise of post-modern social and cultural theory is one significant expression of this development. Creative Industries Policy and the Reason of Shift in Terminology â€Å"The idea that cultural or creative industries might be regenerative was the result of changes in the cultural-industries landscape that were themselves in part the product of cultural policy shifts – when cultural policy is understood in the wider sense, to include media and communications† . One other key aspect also goes unnoticed in Hesmondhalghs book, which is that the sector itself, the ostensible object of both academic and policy discourse does not distinguish itself in the term cultural industries at least not instantly. Some are simply unaware of how their activities relay to a range of disparate occupations and businesses. Some are clear in their refusal of the terminology and the company with which they are thus grouped. Certainly, one of the key arguments of the policy advocates is that this sector lacks a essential voice, it needs to convey its demands, needs to become self-conscious as a sector, needs to present itself with the consistency of other economic groups, needs, therefore, to co-operate in its own building as policy object (OConnor, 1999a). If an necessary part of this discursive operation is the dismantling of fixed oppositions between economics as well as culture then this has to be about the self-perception, individuality (and identification) of cultural producers the inculcation or adoption of a new kind of what Nigel Thrift calls embodied performative knowledge but can as well be seen as a form of habitus (OConnor, 1999a, 2000b). â€Å"The notion of culture is constructed through a number of intersecting discourses providing particular means of mobilising the notion and defining its object. These discourses are selectively emphasized to frame cultural (industries) policies† . The cultural industries discourse then is not just policy making but is part of a wider shift in governance, and needs a new set of self-understandings as part of the key skills in a new cultural economy (OConnor, 2000b). In this sense those apprehensive to advocate cultural industry strategies could be seen as a species of cultural intermediaries.